Publisher SayGames has announced that its portfolio of over 100 mobile games has reached 4 billion downloads, with 1 billion downloads added in 2022. In 2022, the firm introduced 25 new games, among them the international successes “Color Page ASMR” by Playstrom and “My Perfect Hotel” by Redux Games.
SayGames switched to a hybrid monetization model in 2022 by releasing games like Hypernova Games’ “Dreamdale,” which mixed in-app purchases and ad-based advertising. Due to the studio and publisher’s collaborative transition to live-ops, Estoty’s 2021 releases “Squad Alpha” and “My Little Universe” also significantly contributed to the increase in in-app purchase revenue.
SayGames’ shift towards a hybrid monetization strategy resulted in a YoY increase of 350% for in-app purchases revenue
SayGames is making use of SayGames Services to ensure the success of its hybrid business strategy. Internal marketing analytics, A/B testing, creative testing, playable performance testing, competition analysis, game analytics, and other features are all part of this in-house software suite.
In order to drastically speed up the go-to-market process for its hybrid games, the company uses SayGames Services in conjunction with its performance marketing and free-to-play game creation experience. Previously known as a hypercasual (ad-based monetization) publisher, SayGames achieved a significant increase of 350% in its in-app purchases revenue from $11 million in 2021 to $37.5 million in 2022.
Yegor Vaikhanski, CEO of SayGames, announced that the company will continue to focus on building long-term relationships with its developer partners in 2023. “Our primary goal is to succeed together with the developers who choose to work with us,” he said. “This approach has helped us become leaders in the mobile gaming industry and we aim to bring even more exceptional games to market together.”
According to Chief Publishing Officer Anton Volnykh, the publisher is aggressively looking for new studio collaborations to increase the number of titles it offers using a hybrid monetization strategy. This strategy uses SayGames’ software platform, together with its product and marketing teams, to promote not only the release of new games but also the expansion and improvement of already released ones.
What are your thoughts as SayGames crossed 4 billion downloads across its titles? Let us know in the comments below!