Microsoft has once again reared its head in the mobile gaming space with some interesting news regarding an Xbox Games app store as reported by the Verge revealed by Microsoft’s filings with the UK’s Competition and Markets Authority (CMA), who are investigating their acquisition of Activision Blizzard.
Microsoft wants to use Activision Blizzard and King to make their space on mobile
In the said filings, Microsoft says: “The transaction will improve Microsoft’s ability to create a next generation game store which operates across a range of devices, including mobile as a result of the addition of Activision Blizzard’s content. Building on Activision Blizzard’s existing communities of gamers, Xbox will seek to scale the Xbox Store to mobile, attracting gamers to a new Xbox Mobile Platform. Shifting consumers away from the Google Play Store and App Store on mobile devices will, however, require a major shift in consumer behavior. Microsoft hopes that by offering well-known and popular content, gamers will be more inclined to try something new.”
The focus on mobile is truly something notable and means that both Activision Blizzard (who’ve worked on titles like Call of Duty: Mobile) and King (who’re behind the insanely popular Candy Crush franchise), Microsoft’s key developers, will be focusing on creating better experiences for those playing on mobile devices to rival the Google Play Store and Apple’s App Store.
An Xbox Games App Store on mobile would hold huge potential for bringing top-notch titles to the smaller screen and Microsoft does bring up just how profitable mobile has been so far.
It should be interesting to see how Microsoft balances its console games market with mobile and makes use of its resources to make a dent in the field currently dominated by Google and Apple. They have quite ambitious plans which do show promise for mobile gamers.
What do you think about Microsoft creating its own app market on mobile? What do you think is key to its success with Xbox Games App Store on mobile? Let us know in the comments below.